On March 31st, Luckin Coffee opened two new stores in Singapore and entered the trial operation phase. The two stores are located respectively at ION Orchard, known as the “Ginza” of Singapore, and Marina Square shopping center.
Local consumers can order a high-quality cup of coffee through the Luckin Coffee app or by scanning the code on site. During the trial operation period, customers who download the official app can also enjoy the benefit of their first drink for 0.99 Singapore dollars. It is expected that by the end of April, Luckin Coffee will gradually open 8 to 10 stores in the area for trial operations.
“Our corporate vision is to ‘create a world-class coffee brand and make Luckin Coffee a part of people’s daily lives.’ The opening of our Singapore store is the first step for Luckin Coffee to expand overseas. Although we are still in the early stages of exploration and testing, we hope to cultivate the Singapore market in the long term, bring new consumer experiences, inject new vitality and development momentum into the local coffee market,” said Dr. Guo Jinyi, Chairman and CEO of Luckin Coffee.
According to the understanding, in terms of store planning, like in the Chinese market, Luckin Coffee will open PICK UP stores and RELAX stores for different scenarios in Singapore. The first two stores in Singapore are PICK UP stores.
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In addition, local stores also use the menu of “classic coffee + popular products” that is used in China. Popular products familiar to Chinese consumers have appeared on the Singaporean menu. In the future, Luckin Coffee will also launch special new products for the local market.
As one of the largest chain coffee brands in China, Luckin Coffee had 8,214 stores in China as of the end of 2022, with revenue exceeding RMB 10 billion in the fiscal year 2022. After more than five years of development and accumulation, Luckin Coffee has obvious advantages in product strength, operational capabilities and supply chain, and has the ability to expand overseas.