On September 4th, Luckin Coffee officially announced a strategic partnership with Kweichow Moutai, becoming the first Chinese chain restaurant brand to establish such cooperation.
At the “Luckin Coffee × Kweichow Moutai Strategic Cooperation Launch Ceremony,” they jointly launched the “Sauce Fragrance Latte,” with each cup containing 53 degrees of Kweichow Moutai liquor, allowing consumers to experience the perfect blend of fine wine and coffee. It is reported that this product was launched in all Luckin Coffee stores nationwide on the same day.
As of the end of the second quarter of 2023, Luckin Coffee has a total of 10,836 stores. The cumulative number of consumer customers has exceeded 170 million, and the total net revenue in the second quarter reached RMB 6.2014 billion (USD 850 million).
High quality is the foundation on which Luckin Coffee’s brand and scale advantage continue to expand. Based on the value of “quality first,” Luckin Coffee controls every aspect from product development, supply chain management, warehousing logistics to store operations to ensure consistent quality in every cup of coffee.
After years of rigorous refinement in thousands of stores, Luckin Coffee’s full industry chain quality control system has been continuously optimized and upgraded. Luckin Coffee has always collaborated with high-quality global suppliers and insists on using high-quality coffee beans from renowned coffee-producing regions worldwide.
To ensure the high quality of coffee beans, not only does Luckin Coffee have its own fully automated intelligent coffee roasting facility but it also launched the “Global Bean Sourcing Journey” in March this year by sending out a professional team to travel to premium coffee origins around the world and go deep into each producing area to bring consumers freshly harvested and higher-quality coffee beans from all over the world.
As two leading brands from different industries, Luckin Coffee and Kweichow Moutai share the same pursuit of high quality. “Common high quality” is the foundation of this strategic cooperation, which not only brings innovative product experiences to consumers but also leads new consumption trends, creates new market opportunities.