On Tuesday, LinkedIn officially launched its new app for the Chinese market, InCareer. The app is designed to help Chinese mainland professionals find jobs while also helping companies discover great talent throughout the country. InCareer is available at www.linkedin.cn and also for download on iOS and Android devices.
In October this year, LinkedIn refuted the rumors of withdrawing from China. The company said it would adjust its strategy and release a series of new products and services within this year.
Senior Vice President and Head of Global Engineering of LinkedIn, Mohak Shroff, spoke about the new offering: “InCareer enables Chinese Mainland-based professionals to find and apply for their next job opportunity, stay connected with their professional network and be discovered and messaged by recruiters. Chinese Mainland-based organisations will continue to have access to our Recruiter product experience to find, connect and hire great talent in China and around the world. LinkedIn Marketing Solutions will also be available for organisations in China that are seeking to reach and engage professionals outside the Chinese Mainland.”
While InCareer will not include a social feed or the ability to share posts or articles, members can update their profiles and be discovered and messaged by recruiters. Members can also use the messaging feature to stay in touch with their contacts to give and receive help.