Lancôme Teams With Alibaba to Greet Chinese New Year With AR Game

Lancôme will be spreading joy and good wishes across the city of Hong Kong for the coming Chinese New Year, the Year of the Pig with the help of Alibaba Cloud’s image search technology and cloud services.

Through Alibaba Cloud’s services, L’Oréal Group’s Lancôme designed an augmented reality (AR) game for customers to engage with an online and offline brand experience during the Chinese New Year anywhere in the city. Lucky consumers will be able to bring home limited edition Lancôme products and special gifts.

The game will be accessible via any smartphone, and those who find and capture AR images of Lancôme’s signature beauty product Genifiques will be invited to send their seasonal wishes for a chance to win a selection of prizes.

“One of the brand’s priority is to build ‘Beauty-tech’ leveraging the latest innovations to transform our campaign and offering our customers better interactive experiences,” said Lee Sue Jong, Brand General Manager, Lancôme Hong Kong.

“We are excited to partner with Lancôme to foster the digital transformation of Hong Kong’s retail industry, and help Lancôme better understand customers’ needs using data analytic tools,” said Leo Liu, General Manager of Alibaba Cloud Hong Kong, Macau and Korea.

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The latest collaboration on Lancôme’s Chinese New Year campaign follows L’Oréal Group’s longstanding working relationship with Alibaba businesses across multiple platforms. The beauty company has continuously deepened its use of Alibaba’s ecosystem to meet and create new aspirations from consumers.

Alibaba Cloud Image Search is an intelligent service based on machine and deep learning. It enables users to take a screenshot or upload an image to search for desired products and fulfill other search requests

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