TikTok’s biggest rival in China, Kuaishou, on Wednesday released its 2020 First Half Year Content Ecosystem Report, with Daily Active Users (DAUs) of its featured livestreaming function reaching 170 million, a 70 million surge since the end of 2019.
From July 2019 to June 2020, 70% of users who published on Kuaishou were under the age of 30. From January 2020 to June 2020, 29.8% of content was published in the short-video format. In December 2019, Kuaishou announced that the number of daily livestreamers had exceeded 100 million. However, this figure has surged to 170 million over the last six months. Meanwhile, from July 2019 to June 2020, some 300 million content creators have published original content on the platform.
For the e-commerce function, the categories that saw the most substantial increase in vendors were apparel, local services, household products, automobiles and beauty and cosmetics. Meanwhile, new businesses that took steps into live-streaming during this time primarily came from cars, smartphones, house and home, beauty and cosmetics, and education, showed the report.
This year, Kuaishou also launched its own shopping festival, Kuaishou “616 Shopping Carnival”, on the platform for its users. The platform collaborated with China’s e-commerce giant JD.com to launch a 24-hour special online-shopping campaign: “Doubling 10 billion-yuan subsidies shopping extravaganza,” which saw a total payment amount over 200 million dollars (1.42 billion yuan) on June 16 alone.