According to data from the International Data Corporation’s (IDC) quarterly tracking report on the global smartphone market, global smartphone shipments in the fourth quarter of 2019 fell 1.1% year-on-year. The total global smartphone shipments in the fourth quarter of 2019 were 368.8 million units, marking an increase of 2.9% over the previous quarter.
In terms of global smartphone shipments in Q4 2019, Apple ranked first, as it did in the corresponding period of 2018. In terms of total global shipments for the full year of 2019, Samsung remains the world’s number one, with total shipments of 295.7 million and a market share of 21.6%. Despite Huawei‘s continuous challenges in overseas markets, it still surpassed Apple to become the world’s second most popular brand, with total shipments of 240.6 million. Huawei’s market share in 2019 reached 17.6%. Xiaomi and OPPO rank fourth and fifth respectively in terms of global shipments in 2019.
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“Huawei’s performance in the Chinese market remains strong. However, although as a first-tier smartphone manufacturer working hard to expand business in the Western European market, the company has encountered the largest setback,” said Melissa Chau, deputy director of research on the quarterly follow-up report of the global smartphone market at IDC. Huawei’s access to Google Mobile Services was restricted due to sanctions from the US government following the company’s blacklisting last year.
She continued, “Huawei will continue to face challenges since the Sino-U.S. trade war has not yet settled. The Wuhan coronavirus has brought new uncertainties, which have adversely affected Huawei and all companies that rely on China’s smartphone supply chain.”