Chinese telecom giant Huawei initiated a new public service campaign on Thursday, aiming to plant 62,439 trees donated by the company and its consumers across a desert located in China’s northwestern Gansu province.
Richard Yu, head of Huawei’s consumer business, announced that the company has donated 50,000 desert poplars to Gansu’s Jinta County. “We not only admire the dazzling colors of desert poplars, but also their tenacity,” Yu said at the opening ceremony of the campaign, entitled “I have a desert poplar forest | Gansu”. Yu continued, “Huawei hopes to leave a legacy of mountains and streams on behalf of our generation, and contribute to environmental protection.”
Dubbed “desert heroes”, desert poplars are highly resilient, able to survive under dreadful conditions. The plant plays a vital role in maintaining ecological balance, improving soil and slowing desertification.
Huawei has been committed to environmental protection for decades. The tech giant believes that the most effective way to protect our planet is to manufacture high-quality and durable products which could help consumers better save energy and reduce emissions. From 2015 to 2019, Huawei increased its smartphones’ energy efficiency by 50% and conducted reliability testing for more than 700 fully-assembled devices and components.
Meanwhile, Huawei has also embarked on an attempt to develop smaller, lighter and greener phone packaging. The move has begun to show results. The amount of plastic and paper used to produce packaging for 10 million phones has so far decreased by 17.5 thousand kilograms and 550 tons, respectively, roughly the same as 1.8 million middle-sized plastic bags and 9,350 trees.
Huawei believes that choosing materials is about making responsible decisions. The company has used more than 10 renewable materials during production and is in talks with suppliers to buy more superior renewable resources. Since 2013, bio-based plastic has been widely used to manufacture smartphones at Huawei’s factories, which has reduced carbon dioxide emissions by 62.6% in comparison with conventional plastic. Environmentally-friendly soy ink has also replaced petroleum-based ink during printing processes.
Huawei’s recycling system for terminal equipment covers 48 countries and regions worldwide. More than 5,000 tons of electronics waste has been recycled via channels developed by the company since 2017.