On Sept.11, Huawei and its partners jointly held the “Global Ecology–China Go Global Leaders Summit” in Songshan Lake, Dongguan. The dialogue was one of the most anticipated events at the Huawei Developers Conference 2020 (HDC.Together).
With fierce competition in the domestic Internet market, developers have turned to overseas markets in the hopes of obtaining traffic growth from overseas markets that are not yet saturated.
According to the “Special Research Report on China’s APP Market Status and Competitive Landscape in 2020” by iiMedia, China’s mobile Internet companies are primarily engaged in gaming, e-commerce, and tool applications. These fields are relatively mature in the Chinese market, and the user scale appears to have reached a ceiling. Furthermore, market share in these sectors is occupied by a small group of tech giants. Therefore, more companies are gradually investing in development opportunities overseas.
At this summit, Huawei officially launched Huawei Mobile Services (HMS) Go Global Ecological Alliance with 12 partners including NetEase, Perfect World, Cocos, BabyBus, NetDragon Websoft, Global Tesco, Funplus, Feishu Shennuo, among others, to build a “Go Global Service Engine”. This new platform will draw from Huawei’s global experience and capabilities, as well as aggregate the advantages of partners.
AppInChina CEO Rich Bishop said at the summit that the cumulative downloads across the global mobile market in 2019 totalled $204 billion, and consumer spending amounted to $120 billion. The globalized market allows developers from any country to bring their developed applications to users all over the world.
Wang Yanmin, President of Huawei’s Global Ecological Development Department, said that 38 of the 100 global applications come from China, demonstrating that Chinese developers are significant components within the global application ecosystem. Faced with overseas markets that are different from the domestic market environment, developers with international vision generally encounter challenges in product localization, local compliance and promotion. Wang contended that HMS Go Global Service Engine can help developers solve these problems.
Perfect World CEO Robert Hong Xiao said at the summit that Huawei and Perfect World have a deep cooperation in technological innovation, and that Perfect World’s mobile games have also been released globally on the Huawei AppGallery.
With the help of Huawei’s HMS ecological platform, the establishment of the Go Global Ecological Alliance provides a broader space and opportunities for companies in the hope of producing premium content.
For the localization of game products, Huawei said at the summit that it empowers local players with big data analysis and in-game language translation services, assists in formulating localized pricing strategies, recruits offline players for trial play, offers model adaptation, and provides operational resource support services and solutions.
According to Huawei, HMS Go Global Service Alliance offers a range of services such as expert lectures and case libraries for go global developers, and uses a wealth of local cases to help developers understand local compliance requirements more visually and avoid compliance risks.
Addressing the issues of local promotion for developers going overseas, Cocos CEO Wang Zhe said that Huawei’s “rich experience” in global brand building can also be used as a reference to help companies with desires to expand their global reach to build brands at the local level.
Developers can also obtain more local promotion services through the HMS Go Global service capability engine, and further expand their influence in the target market through joint operations. The joint brand marketing of Chinese game company Lilith and Huawei serves as a good example. The two games “Rise of Kingdoms” and “AFK Arena” by Lilith have witnessed a 140% monthly growth rate in new downloads, according to Huawei.
Over the past 20 years, Chinese software products have not been exported as smoothly as hardware. With the assistance of the HMS Ecological Alliance, there will be more and more domestic applications becoming global enterprises.