Chinese automaker Great Wall Motor showcased various new energy vehicle models at the Paris Motor Show on October 17, including the WEY Mocca PHEV (Coffee 01), Latte PHEV (Coffee 02), ORA Funky Cat, ORA Funky Cat GT, and Lightning Cat, among others.
During this exhibition, Meng Xiangjun, President of Great Wall Motor Europe, said that the continent is one of the most important overseas markets for the company, and that the Paris Motor Show is the best opportunity for it to show products to the European market. Meng also revealed that the company is studying the whole life cycle of carbon emissions in the automobile industry, and it will launch more than 50 new energy vehicles by 2025.
The Mocca PHEV (Coffee 01) will be officially released in the European market at a price of 55,900-59,900 euros. Compared with the version available in China, the starting price is nearly 100,000 yuan higher, making it equivalent to luxury vehicle models made by BMW, Audi and Mercedes-Benz.
According to the firm’s plan, Coffee 01 will be put on sale in November, starting from Germany and gradually expanding to Israel, Sweden, Spain, Austria and other places. At the same time, Coffee 02 will be released in 2023, and will gradually expand from Belgium and France to the wider European market.
Positioned as a pure electric small car, Funky Cat’s overseas version has a cruising range of 310 km. It will be released in European markets such as the UK, Sweden and Germany, and is expected to go on sale in Israel and Iceland in 2023. Equipped with a Qualcomm 8155 intelligent cockpit platform, Lightning Cat has a 705 km cruising life, a 0-100km/h acceleration time of 4.3 seconds, and other excellent performance features.
In recent years, Great Wall Motor has been accelerating its pace in exploring overseas markets. The company has over 700 overseas sales channels in the world and has established production bases in Russia, Thailand and Brazil, as well as several parts assembly plants in Ecuador and Malaysia.
In September, Great Wall Motor sold 18,837 new cars to overseas markets, a year-on-year increase of 64.70%, accounting for 20.12% of global new car sales. From January to September, 111,744 new cars were sold in overseas markets, up 14.09% year-on-year.
While local European brands continue to be active at the Paris Motor Show, they have now been joined by two growing Chinese brands – BYD and Great Wall Motor – confirming that the country’s automakers are eager to reach overseas customers. According to data from the China Association of Automobile Manufactures (CAAM), from January to September, China exported 2.117 million vehicles, up 55.5% year-on-year. At present, Great Wall Motor, Lynk&Co, BYD, NIO, XPeng and other brands have all deployed their own strategies for European markets.