Game Analytics Firm Thinking Data Bags 100M Yuan in Round-C+ Financing

Thinking Data, a provider of big data analysis services for the game industry, announced on August 22 that it has completed a C+ financing round worth 100 million yuan ($14.65 million), featuring investment from GGV Capital. This was its third financing round in two years, with a total amount of nearly 600 million yuan ($87.93 million).

The firm was established in July 2015. Lu Chengtong, the founder and CEO of the company, previously worked at Tencent for five years, and therefore has rich experience in game data and big data analysis. At present, the firm has about 250 team members.

For different versions and types of games, the requirements for data collection are different, while the firm can provide enterprises with a variety of data collection methods through its own technological product system. On the other hand, the company’s analyst team can subdivide the requirements into multiple categories and refine them into templates for implementation.

At present, the main product provided by the company is its self-developed big data analysis platform for games. It can provide an integrated data operation analysis solutions for game enterprises.

This platform has now created 10 analysis models, including event analysis, retention analysis, funnel analysis, distribution analysis, path analysis, SQL query, attribute analysis and user clustering. The platform can process 100 billion pieces of data and 5 million query tasks every day. In addition, it has security functions such as encrypted data storage and encrypted transmission protecting the data of game enterprises.

SEE ALSO: Thinking Data Secures C Round Financing Worth $59 Million Led by Sequoia China

Regarding commercialization, the firm has served more than 700 game companies in the past, such as CMGE Technology, Paper Games, Century Games, and Leiting Games. Its platform has access to more than 4,000 games. After this round of financing, the company will push forward a plan for overseas market exploration while improving its products, helping more game companies launch businesses overseas.