Recently, Moodles, a Chinese tech company focusing on the food industry, announced the completion of a Pre-A round of financing. The leading investor was GGV Capital, and co-investors were existing shareholders Fine Will Capital and Renshan Capital.
This is the second financing completed by the company in the last six months. In October last year, Moodles secured nearly 10 million yuan ($1.58 million) in angel investment from Fine Will Capital and Renshan Capital.
Traditional diets have been rich in oil, salt and carbohydrates despite modern evidence suggesting too much of these ingredients can be hazardous to one’s health. In addition, traditional Super Foods such as chia seeds and chickpeas are not recommended either given their unpleasant flavor and poor satiety.
Against this backdrop, Moodles was founded in July 2021. The company provides staple foods whose appearance and taste are very similar to traditional fare, but features more diversified nutrition. All nutrients required for daily meals, such as meats, vegetables, carbohydrates, dietary fiber, vitamins and trace elements, are present in Moodles’ food materials through technology, and these materials are then processed into staple foods such as rice and noodles by 3D printing. This could increase nutrition intake efficiency.
Zhu Peiran, the founder of Moodles, admits that the current food consumption structure in China no longer takes the need for survival as the core, but has evolved towards a healthy and enjoyable range of foods. Consumers now seem to care more about the scientific nature of food nutrition while also raising their awareness in regard to the taste of good and wanting a more efficient way to prepare and eat food.
Moodles team innovatively employs various technologies such as nutrition research, food and materials science, fluid mechanics, and mechanical engineering in an effort to empower future-oriented and flexible food production. Its large-scale flexible intelligent manufacturing factory will be completed and put into production by the end of May 2022, and upon completion, it will expand the layout for high-end catering and new retail channels in China.