The local on-demand delivery and retail platform Dada Group and the food and beverage company Nestlé (China) Co., Ltd. On Thursday announced that they would strengthen cooperation on omni-channel marketing and digitalization. Philip Kuai, Founder, Chairman and CEO of Dada Group, and Rashid Qureshi, Chairman & CEO of Nestlé Greater China Region, signed a joint business plan in Beijing.
In the cooperation, Dada Group and Nestlé collaborate deeply in uni-marketing, omni-channel strategy, category operations and digitalization. Based on Dada’s partnership with JD “Shop Now”, a jointly built new business dedicated for JD’s on-demand consumer retail section, the two companies can help Nestlé accelerate its digital and omni-channel capabilities, capitalizing on the rapidly increasing on-demand consumption market and drive long-term growth.
Dada Group and Nestlé’s partnership began in June 2019. In September 2020, they expanded their strategic partnership to create a new data-driven retail model, under which Dada group promoted Nestlé’s sales growth, brand marketing and user operation. According to JDDJ, Dada’s on-demand retail platform, the sales of Nestlé on the platform has maintained triple-digit growth in 2019 and 2020 separately.
In March 2021, William Chen, Head of Grocery Retail Sales of Nestlé China attended a livestreaming event on JDDJ, to introduce the brand’s nutritious breakfast menu and offer tips on healthy eating. Orders during the event were immediately sent out from a store close to the buyer (generally less than five kilometers away) and delivered by Dada riders within one hour.
During JD.com‘s Singles Day Grand Promotion this year, JDDJ would partner with JD.com, Nestlé and other leading brands to launch the “Omni-channel Super Ceremony”, integrating all marketing resources while bringing more benefits and service to consumers.