Children’s Apparel Brand PatPat Announces Licensing Deal with Barbie®
Global leading children’s apparel ecommerce brand PatPat has kicked off its 8th anniversary celebration. The company also announced a licensing deal with Mattel’s Barbie brand to launch an exclusive line of “Barbie x PatPat” apparel for kids and moms. This collection joins a series of other recent collaborations with 20 iconic brands and will be available exclusively at PatPat by September 23, 2022.
After eight years of rapid growth, PatPat has become a significant player in the children’s fashion industry. The company will be extending their promise of delivering “Cuteness and Quality at Great Prices that Make You Smile” to the Barbie brand with their upcoming “Own Your Unique” apparel launch. The collaboration will cover an expansive selection of Barbie branded sportswear – all with the same excellent quality and prices that PatPat is famous for. PatPat’s ability to offer its customers a wide variety of unique looks is a perfect match for this campaign.
Since 1959, Barbie has been inspiring girls to be anything while highlighting global role models and displaying diversity and inclusion. From pop star to president, there isn’t a barrier Barbie hasn’t broken. Barbie reminds kids that they can be anything and encourages them to dream big.
“We are so excited to have had the opportunity to collaborate with the amazing team at Mattel on this collection,” said VP of Design and Merchandising for Licensed Apparel at PatPat Sandi Graham. “Barbie inspires the limitless potential in every girl and reminds them they can be anything. No matter what your girl dreams of achieving in the future, we’ve designed something she will love. We hope that our collection ignites the dreamer within her and allows her to express her unique personality.”
PatPat was founded in 2014 by Albert Wang (CEO) and Ken Gao (COO) in Mountain View, CA, and has received investment from a number of prominent capital groups including SoftBank, General Atlantic, and Sequoia Capital. Prior to Barbie®, the company has also partnered with iconic brands through licensing agreements, including Paw Patrol, Peppa Pig, Harry Potter, DC and more. PatPat’s product regularly receives top ratings on Google, Sitejabber and Trustpilot.
Founded in 1945, Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. The company offers film and television content, gaming and digital experiences, music, and live events and has created a portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, and MEGA® through partnership with global entertainment companies. Mattel operates in 35 locations and its products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies.