Candy Digital, the next-generation digital collectible company, and Getty Images, a preeminent global visual content creator and marketplace, announced on March 7 a partnership titled “Exposure: by Getty Images & Candy”. For the first time, rare photographs from the Getty Images archives will be made available to individual fans and collectors to own and collect as part of the company’s ’70s Music & Culture Collection.
The ’70s Music & Culture Collection contains digital collectible photographs that were meticulously curated by Getty Images experts and archivists to celebrate the iconic artists and moments that defined music and culture in the 1970s as well as the photographers who captured them. The Getty Images’ digital archival collectibles available on Candy.com showcase images captured by six of the most preeminent photographers of that time: Don Paulsen, David Redfern, Fin Costello, Richard Creamer, Steve Morley, and Peter Keegan.
The collection will be made available starting on March 21, and will range in price from $25 to $200 on Candy.com. To mark the kickoff of the collaboration, Candy Digital will also offer photography and music fans the ability to mint an introductory image for free for a limited time.
“As the leading digital collectible platform, Candy Digital is focused on working with premium IP partners in sports, entertainment, and culture to leverage technology to enrich the fan and collector experience. Our partnership with Getty Images underscores our commitment to store and provide access to important and impactful photographic records using blockchain technology,” explained Scott Lawin, CEO of Candy Digital.