ByteDance’s Douyin Tests New Page Layout of E-Commerce Service

Douyin, the Chinese mainland version of ByteDance’s TikTok, is alpha testing a new version with changes to its e-commerce layout, according to a report on Thursday by local media outlet Ebrun, citing a Douyin brand operation services provider. In the newest version of the Douyin app, the “Douyin Mall” will appear on the homepage. This move indicates a shift in Douyin’s orientation towards its users.

According to the source, in the new version of the app that will be launched soon, Douyin Mall will replace the “scan” button currently located in the upper left corner of the homepage. Douyin Mall has reportedly been reserved for the Douyin user homepage. Users can search for desired goods by inputting the name or brand keyword.

In the current version of the app, there are two ways for users to enter Douyin Mall. First, users can click Douyin Mall in the “Me” page in the bottom bar. Second, users can click the menu bar in the upper right corner of the “Me” page first, then enter the Douyin Mall through “My Order.”

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The report pointed out that not only in the “scan” button of the homepage, Douyin has tested the placement of the entrance of Douyin Mall in several positions on the homepage, and will make final decision according to data feedback.

Douyin is strengthening investment in its e-commerce business. On March 28, Douyin e-commerce officially launched a “Spring Rain Plan,” which will fully tilt resources for the platform’s high-quality content and provide it with more traffic incentives, rights and interests protection and business assistance. In addition, merchants and content creators are encouraged to create high-quality e-commerce content to improve long-term operating efficiency.