On April 13th, ByteDance’s Douyin and Sanxingdui Museum officially signed a framework cooperation agreement.
Both parties will jointly build the Sanxingdui Douyin marketing and development experience program. At the same time, Sanxingdui Museum has officially settled in Douyin’s life service and reached a series of official cooperation agreements.
They will collaborate to establish the official Douyin account for the Sanxingdui Museum in Guanghan, Sichuan. Additionally, both parties will provide scientific and educational content to the public, organize promotional activities related to annual events and publicity themes, and delve into the various cultural heritage values.
In terms of carrying out in-depth cooperation on the Sanxingdui IP, the platform will focus on the “Sanxingdui Museum and its collection of cultural relics”, combining with the latest technologies such as AR and VR to help make Sanxingdui’s architecture, cultural relics, and stories more vivid.
In the future, Douyin and Sanxingdui Museum will collaborate to enhance the Sanxingdui culture on new technology platforms. By leveraging their respective strengths, they aim to provide a more immersive and comprehensive experience for users. This partnership will enable users to explore, learn about, appreciate and study the Sanxingdui culture through diverse means. As a result, it will bring the museum’s exhibits to life.