Bilibili’s League of Legends S11 Live-Streaming Reaches Peak Popularity of Nearly 500 Million People
Chinese e-sports team Edward Gaming (EDG) on Sunday defeated DWG KIA (DK) to become the champion of the S11 Global Finals of League of Legends. During the live-streaming of the competition on Chinese video platform Bilibili, about 500 million people were watching the race at the same time. The cumulative number of live-streaming viewers increased by over 20% year-on-year.
In August 2020, Bilibili reached a strategic cooperation with Riot Games, obtaining exclusive live-streaming copyright in the Chinese mainland for three consecutive years from 2020 to 2022.
Bilibili‘s uploaders also combined the game with music, dance, technology and other content to launch creative videos. As of November 6, the number of videos related to the event exceeded 300,000, a year-on-year increase of over 100%. The total broadcast volume of related videos exceeded 2.5 billion, an increase of over 40% compared with S10 last year.
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During S11, Bilibili launched the first barrier-free live-streaming room in the e-sports competition. By introducing Iflytek’s technology, subtitles were provided for hearing-impaired game lovers. At the same time, Bilibili cooperated with a professional sign language interpretation team to provide services in the broadcast of competition results and post-competition interviews. As of November 6, Bilibili‘s barrier-free live-streaming room attracted nearly 6 million viewers.