On January 14th, Chinese beverage company Genki Forest released their Insight Report on Bubble Water Consumption in 2021 by analyzing the sales data of its Tmall store in the first 11 months of 2021.
According to the report, 70% of the people who purchased bubble water in 2021 were female, suggesting that the company’s target audience leans more towards females.
In terms of age groups, the post-90s generation accounted for nearly half of the company’s customers. Of those customers, the under 34 age group accounted for the majority of purchases, totalling 72.99% of the company’s total consumer base in 2021. In terms of available flavors, white peach held its spot at number one among consumers’ choice.
Why do consumers choose Genki Forest’s bubble water? According to the report, primary factors include no sugar, no fat, and no calories in the beverages. In the market research, many consumers said that they chose to buy 0-sugar bubble water because of its simple ingredient profile.
According to a report released by the Chinese Academy of Sciences recently, with the public becoming increasingly more health conscious, the market scale of sugar-free beverages will continue to grow, and it is expected to increase to 22.74 billion yuan in 2025.