Elephant Room is an independent media project focusing on contemporary China's social, cultural and business innovations. We basically cover all the things that are not over-the-top but are genuinely fun, personal, and valuable to the world's China-curious minds.

Why We Can’t #DeleteWeChat

Media around the world has buzzed enough about WeChat’s innovative features, yet few had deconstructed WeChat’s success to its basics. Yan and I were reading the recent Facebook scandal and the consequently #deletefacebook movement, suddenly, our thoughts went wild: It is no news that WeChat, China’s biggest social app, is invading our privacy too. Will there ever be a #deletewechat […]

Kuaishou: the Lens to a Different China

In April 2017, we wrote a post about mic-shouting in which mentioned Kuaishou, a video app where this singing/rapping style initially flourished. The writing experience taught us two things: we were incapable of appreciating mic-shouting as an art form, and we were trapped, deeply yet subconsciously, in a prejudice bubble. Eleven months later, Yan and I still have Kuaishou […]