Alibaba.com, a cross-border B2B e-commerce platform under Chinese tech giant Alibaba, released its cross-border index on July 6. Since June, global purchasing demand has recovered, among which beauty and personal care, auto and motorcycle parts, outdoor and consumer electronics industries witnessed greater growth in overseas demand compared to May.
The cross-border index of Alibaba indicates that in the past five years, the compound annual growth rate of outdoor charging equipment reached 148%, and global shipments are expected to reach 31.1 million units by 2026. China has become the main origin, accounting for 90% of global production. In particular, portable energy storage products are explosive commodities overseas this year. The index shows that the US is the world’s largest market for outdoor energy storage applications, with a global share of 47.3%, followed by Japan.
The index predicts that the outdoor consumer-use drone market will reach $3.3 billion in 2022. UAVs are growing continuously due to outdoor excursions and short videos, and are a very fast-growing market on Alibaba.com. However, products are in short supply. Entertainment drones and racing drones that are simple to operate are currently very hot in overseas markets, and differentiation has become the key to truly explosive products.
Outdoor Bluetooth speakers are rapidly rebounding in popularity as outdoor activities resume. The market size is expected to reach 516 billion yuan ($77.0 billion) in 2022. Young people are gradually increasing mobile game scenarios in outdoor gatherings. At present, the Alibaba.com headphones category presents an extremely high growth market. As summer progresses, functional phone and peripheral accessories, such as “three-proof cell phones” and cycling cell phone holders, have also seen overseas demand explosions, in order to enhance the experiences of young consumers in outdoor settings.
Small and medium-sized foreign trade enterprises faced greater pressure in the first half of the year because of the uncertainties brought about by the continuing pandemic. Alibaba.com has introduced many measures to help SMEs secure orders and stabilize the market. It opened the “digital seaport” at the doorstep of local merchants, helping them cope with uncertain risks with digital products and services of full process certainty.