Mobile app research firm Sensor Tower reported on July 28 that a total of 23 Chinese mobile games made it into the top 100 bestsellers in the US during the first half of 2022, for a combined total of $1.41 billion, accounting for 20.6% of the top 100’s total revenue.
Genshin Impact, developed by Chinese game company miHoYo, maintained the top position in the US with revenue of $140 million. “State of Survival,” “Call of Duty Mobile” and “Rise of Kingdoms” ranked second through fourth respectively, reaching revenue of over 100 million yuan ($14.82) in the first half of 2022.
In addition, RPG game “Puzzles & Survival,” which involves features of match-three games, performed particularly well in first half of the year. Its revenue increased by 15.5% month-on-month, and its rank improved from ninth to sixth.
In terms of download volume, in the first half of 2022, nine Chinese mobile games were among the Top100 download list the US. Among them, “Call of Duty Mobile” jointly launched by Activision Blizzard and Tencent maintained first place among all Chinese games operating overseas with nearly 6 million downloads. Apex mobile game, an IP shooting game developed by Tencent Lightspeed & Quantum Studios in cooperation with EA, was released on May 17, 2022, and immediately ranked first in the US download list, and it came in second place in the download list of the US in H1.
In H1 2022, the revenue of the mobile game market in the US reached $11.4 billion, the first significant decline since the global outbreak of COVID-19 in 2020.
In H1 2022, mobile game revenue on the Google Play platform in the US mobile game market was only $4.6 billion, down 20.2% year-on-year, while the iOS platform was largely unchanged from the same period in 2021, with $6.8 billion in user spending. The weak revenue performance of several established leading mobile games such as “Candy Crush Saga” and “Coin Master” was the main reason for the decline of mobile game revenue in the region.