Xiaomi and Redmi Products Departments Merged Into Smartphone Division

Beijing-based consumer electronics giant Xiaomi recently issued a document announcing organizational adjustment. The Xiaomi Products Department and Redmi Products Department have merged into the Smartphone Products Department, with Ling Xiaobing serving as the general manager, Sina Tech reported on Monday.

The Smartphone Products Department now consists of the Xiaomi Products Department, Redmi Products Department and Pad Products Department. Shi Shasha is the head of Xiaomi Products Department, Guo Ruimin is the head of Pad Products Department, and Ling Xiaobing is the head of the Redmi Products Department. Ling reports to William Lu, Senior Vice President of the Group, and Zeng Xuezhong, President of the firm’s Smartphones Department.

This adjustment is also due to the departure of Chang Cheng. In January this year, Xiaomi issued an internal document announcing that Chang Cheng, former VP of the group and GM of Xiaomi‘s Smartphone Products Department, had left the post. After Chang’s departure, Zeng Xuezhong took on another role as GM of the Xiaomi Smartphone Products Department.

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This adjustment is intended to address the vacancy after Chang’s departure, and also to strengthen the connection among Xiaomi smartphones, Redmi smartphones and pad products.

According to Xiaomi‘s financial report for the first quarter of 2022 released in May, as of March 2022, the number of monthly active users of MIUI in the world reached a record high. Specifically, the global MAU of MIUI reached 529 million, a year-on-year increase of 103.8 million, and that in the Chinese mainland reached 135.6 million, up 17 million year-on-year.

In Q1, 2022, Xiaomi‘s smartphone business revenue was 45.8 billion yuan ($6.87 billion), down 11% from 51.5 billion yuan in Q1 last year. Xiaomi‘s global smartphone operations shipped 38.5 million units, down 21.4% from 49 million units in Q1 last year.