Universal Music Greater China Launches New Frontline Label

On Thursday, Universal Music Greater China (UMGC), a division of Universal Music Group (UMG), a music-focused entertainment company, launched Capitol Records China as a new frontline label focused on developing Chinese music talent.

The launch of the new branch of the company in China brings the iconic label to Asia for the first time. For more than 80 years, Capitol Records has been home to some of the world’s most acclaimed recording artists, including The Beatles, The Beach Boys, Nat “King” Cole, and Peggy Lee. In the 21st Century, Capitol helped to define popular music and culture with a diverse array of artists that includes Paul McCartney, Katy Perry, Halsey, Troye Sivan and many others.

At the same time, UMGC launched a new standalone International division, dedicated to supporting UMG’s global talent roster across Greater China, which will continue to operate under the Universal Music China banner.

The launch of these new divisions is supported by strategic executive management appointments, with Tom Tang appointed as GM, Capitol Records China and Yvonne Yuen as SVP, Marketing & Head of International, Universal Music Greater China.

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In August 2021, UMGC became the first major music company to establish multiple frontline label operations across China with the launch of Republic Records China, EMI China, PolyGram Records China, and Universal Music China as its flagship label divisions. Each label operates independently with its own dedicated artist rosters. In August 2020, UMG entered into content licensing agreements with both Tencent Music Entertainment Group and NetEase Cloud Music – two of the largest domestic music streaming services in China.