China’s leading online travel services provider Trip.com Group, on Oct. 28 held the “LIVE for Trip” campaign as a part of its “Travel On” initiative from Oct. 10, aiming to boost the recovery of the global travel industry which was seriously effected by the Covid-19 pandemic.
James Liang, chairman and co-founder of Trip, hosted a special 4-hour BOSS Live program on Oct. 28 to round off the day’s celebration of the group’s 21st anniversary. Leading industry representatives and presenters also led the campaign throughout the special day.
The company’s livestreaming marathon event on Oct. 28 generated a cumulative transaction volume of $56 million as well as attracted over 19.4 million viewers. Moreover, as of Oct. 28, Trip.com Group’s livestreaming section, including both BOSS Live and regional livestreams, created around $360 million in GMV, witnessing more than 150 million viewers across the globe.
In order to help recover the gloomy tourism industry, Trip.com, as an online travel agency (OTA) giant, offered customers over 2,500 travel products, ranging from hotels and flights to vacation packages and tourist attraction tickets. The LIVE for Trip campaign covered more than $150 million travel discounts and subsidies for both consumers and brand partners to enjoy across Trip.com’s platforms.
The golden week holiday at the beginning of October saw the transaction volumes of short-haul hotel bookings increase by nearly 60% year-on-year and the total GMV of domestic hotels grew by as much as 300% in four days prior to the start of the holiday compared to the May Day holiday this year, showing optimistic signs for recovery.
LIVE for Trip collaborated with more than 100 hotel brands, including Accor, InterContinental, Shimao, Hyatt, and Shangri-La, presenting customers with discounts, among which high-end hotel bookings have seen consistent increases during the tourism recovery due to the company’s focus in this area to offer customers top discounts on luxury hotel brands.
Destinations in the livestreaming campaign included not only domestic ones but also international choices. Travel products were offered by Trip’s destination partners such as Japan, South Korea, Fiji, Queensland, Singapore, and many other countries in almost every continent across the world.
The Nasdaq-listed company has also invested more than $150 million in the travel industry to bolster tourism, introducing COVID-tailored products for customers to travel during this unique time.