Faced with pressure from competitors such as Luckin Coffee and Tims China, Starbucks, which has always been known for its reserved attitude towards China, has been changing its strategy for tackling the country's domestic market.
It has been more than a month since the Chinese business of Canadian coffee chain Tim Hortons went public on the Nasdaq, but so far, the coffee company that is trying to become the second Starbucks has not performed well in the US stock market.
On October 11, Starbucks China announced to employees that Belinda Wong, the chairwoman of the firm, was re-appointed as CEO, and Leo Tsoi, the current CEO, will serve as a consultant to the Chinese management team over the next three months.
The Chinese business division of Canadian coffee chain Tim Hortons will officially commence trading on the Nasdaq on September 29. Proceeds from the listing will be used to expand its coffee business in China.
On September 14, Starbucks's China division officially released its 2025 China Strategic Vision, launching a new value-oriented growth plan featuring heavy investment in the country.
This week: China's Communist Youth League launches NFTs, crypto mining rig maker Canaan added to SEC list of scrutinized Chinese companies, Regal Hotels to launch virtual conference center in the metaverse, and more.
Coffee chain Manner Coffee announced last Sunday that it will launch delivery services in Beijing, Shanghai, Shenzhen and other cities by cooperating with food delivery giant Meituan.
Manner Coffee, a Shanghai-based coffee chain, announced on Tuesday that it will open more than 200 new cafes in 10 cities in China.
HeyTea, a beverage brand in China, announced on Thursday that it has completed product price adjustments started in January of this year.
Many Chinese web users took to social media on Wednesday to comment that Starbucks has raised the price of various products by 1-2 yuan ($0.16-0.32), including americanos, lattes and a range of food items.
A Chinese web user took to social media on Monday to accuse a Starbucks employee in Chongqing of driving out a group of on-duty police officers, on the grounds that their eating at the storefront would affect the coffee brand's image.
Starbucks China on Tuesday announced a new cooperation agreement with Meituan, a domestic food delivery platform giant.
The three-year exclusive cooperation between Starbucks and Ele.me will expire on December 31 this year. As a result, Starbucks is seeking new partners in the Chinese mainland market.
In response to recent food safety problems, Starbucks China posted on its official Weibo account a statement on Monday saying that it had immediately closed two stores involved in a food safety scandal.
Starbucks is planning to open 600 new stores in China next year, thus operating 6,000 stores across 230 cities by the end of 2022.
Xingran (Shanghai) Investment Partnership (Limited Partnership) was formed by the strategic collaboration between Starbucks China and Sequoia Capital China on Sept. 8, 2020.
Alibaba Group today announced that Starbucks China has introduced its mobile order and pay feature “Starbucks Now” for four Alibaba platforms.
Episode 65 of Tech Buzz China is a special one — a reading of the seventh issue of Extra Buzz, our new biweekly newsletter written by co-host Rui Ma.
Starbucks took another step toward evolving the digital customer experience for customers in China by cooperating with Alibaba and launching a smart speaker capable of ordering coffee delivery by voice.
It seems like any person at least moderately familiar with China would know that it’s a realm of tea.