On June 15th, a football match between Argentina and Australia took place at the Beijing Workers' Stadium. However, a zealous fan broke onto the pitch to hug Lionel Messi.
On June 13, a live broadcast featuring Lionel Messi, world-renowned football player, on Kuaishou has been trending on Chinese social media, but not for the reasons the platform may have hoped.
The country's burgeoning middle class plays a pivotal role in this expansion, boasting financial empowerment and readiness to invest.
Wu Yibing became the first Chinese mainland player to lift an ATP Tour trophy after winning the Dallas Open title on February 12. As it seems now, the 23-year-old tennis player's commercial value is soaring.
Anta Sports, a prominent Chinese athletic wear company, announced on January 18 its largest personnel adjustment since listing publicly 16 years ago.
Eileen Gu, an Olympic champion in freestyle skiing, posted a training video to Chinese social media on December 21. In the video, the US-born Chinese athlete can be seen completing a switch 1260 tail grab, becoming the first female skier to successfully pull off this challenging stunt.
Adidas announced its financial results for the third quarter of 2022 on November 9. The firm's performance in Greater China, its former growth engine, continued to exhibit poor results.
Canadian athletic apparel retailer lululemon started the year as one of the most popular brands in China due to its superior quality and design. Recently, however, the brand is encountering some doubt as to its quality and prices.
Li-Ning, a Chinese sports brand that has always claimed to have stuck to consumer-focused core values, has recently caused controversy over some products that are similar to Japanese military uniforms. The resulting backlash caused the company's share price to plummet.
Anta Sports Products Limited, a prominent sportswear company in China, increased its overall revenue in the first half of the year by 13.8% to 25.97 billion yuan ($3.79 billion), higher than Nike China's $3.7 billion in the same reporting period.
On June 27, Nike, the U.S. sportswear giant, released key financial data for its fiscal 2022 fourth quarter and full year ended May 31, 2022. Its share price fell nearly 7% the next day and its market value dropped by $12 billion.
Alibaba Sports' employees had received a letter from their CEO Mu Yang, saying that the company would be renamed as "Orange Lion Sports," and that he would also serve as the company's chairman.
Shenzhen-headquartered telecommunications giant Huawei held a founding conference for its second batch of business "legions" on March 30.
Sports technology company Keep submitted its application on February 25 for a public listing in Hong Kong, with Goldman Sachs and CICC serving as co-sponsors.
Starter, an international fashion sports brand, has recently received $40 million in C-round financing. The leading investor was QY Capital.
When Ailing Eileen Gu landed her first-ever official attempt at a four-and-a-half-rotation trick and thereby won the gold medal, related hashtags were soon among the top trends.
Despite substantial efforts by the NFL at globalizing interest in American football, sports fans in China remain largely indifferent.
The International Olympic Committee (IOC) has granted authorization for a limited series of digital mystery toy boxes themed on this year's official Olympic mascot, Bing Dwen Dwen, to be put on sale at 1:00 a.m. on February 12.
Chinese-American skiing phenom Eileen Gu picked up the first Olympic medal of her promising young career on Tuesday morning after narrowly finishing in the top spot at the women’s freeski big air finals.
Tencent's TiMi Studio Group announced on Monday that it will launch Tianmei Health, a sub-brand focusing on sports and wellness.