Singles' Day culminated in a frenzy of promotions on Friday, although lackluster consumer activity may reduce some of its shimmer.
China’s live-streaming boom has driven job seekers to grab their share of the pie, prompting a surge of live-host applications leading up to this year’s Singles’ Day online shopping bonanza.
Pinduoduo, the second-largest e-commerce platform in China, announced that it will cooperate with a provincial satellite TV station to host the upcoming Double 11 Super Night Gala.
However, when their e-commerce rivals like Alibaba’s Taobao and JD.com were boasting about their inflated GMV numbers during the shopping festival, Pinduoduo took another approach.
Beijing Capital Airport and Beijing South Railway Station welcomes a mass of “refugees” from the field of media and public relations. Most hadn’t changed clothes for two or three days and had greasy hair and bags under their eyes.
This year’s Singles’ Day is just over, but Alibaba and JD.com are already fighting about how to calculate and record who had the most transactions.