Perfect Diary’s parent company Yatsen Group unveiled plans to buy Eve Lom, a UK prestige skincare brand, kicking off a strategic shift for the Chinese beauty unicorn.
Though 2020 played out much differently than most of us anticipated, Chinese advertisers still managed to create some unique and noteworthy marketing campaigns.
In Episode 79 of Tech Buzz China, Rui and Ying talk about a company that aspires to be “China’s L’Oréal” for the digital age: Yatsen Group, owner of smash hit cosmetics app Perfect Diary (完美日记) among other brands.
Yasten Holding, the parent company of popular Chinese makeup brand Perfect Diary, went public Thursday on the New York Stock Exchange (NYSE), becoming the first Chinese beauty group listed on the U.S. stock market, and shares surged 75% on the first day of its listing.
Chinese cosmetics brand Perfect Diary has completed a new round of financing worth $140 million, and it plans to have an initial public offering in the US by the end of this year