On Jan. 17, a short film entitled “What is Peppa” went viral on Chinese social media. It depicts the touching quest of a loving grandfather, who has spent all his life living in rural areas, doting on his grandson by crafting a “Peppa Pig”. The grandfather began his journey of figuring out what exactly peppa is, as soon as he heard from his grandson that he wanted a “peppa pig” for the Chinese New Year.