Major Chinese e-commerce platform Meituan has recently launched a product called "Meituan Livestreaming Assistant," a free tool intended for online merchants and internet influencers.
From China's e-commerce hub Hangzhou, to the inland agricultural base of Henan Province, and even in far-off Tibet, vocational colleges across China are training young people to become professional influencers.
As one of China's fastest-growing social shopping platforms, Xiaohongshu is trying to develop a sustainable business model which realizes genuine profits while maintaining the authenticity of its content as well as users’ desire to engage and share.
Chinese live-streaming platform Bilibili's uploader He Tongxue released a video featuring his self-made AirDesk on Monday. Up to now, the broadcast volume for the video has sent Loctek shares soaring by 14%.
Chinese tech giant ByteDance took up a 1.48% stakein Weinian Brand Management Co, Ltd, the agency responsible for one of the most popular influencers in Chinaw, Li Ziqi.
Chinese influencer Viya has issued a public apology for selling a product from a counterfeit Supreme brand, marking the latest false advertising dispute in China’s highly profitable livestreaming industry.
China’s leading video streaming platform Bilibili released its 2020 Bilibili Influencers Report (in Chinese) this week to highlight the significant growth the influencers brought to the platform in the past year.
With a seamless integration of e-commerce into social media, including video sharing and live-streaming, sellers on Kuaishou are able to bring down-to-earth content and goods to its users. That's what the so-called “老铁经济,” or “homie economy,” is all about.
And more than that.
On Apr. 3, Ruhnn, an Alibaba-backed Chinese influencer startup went listed on NASDAQ, with a ticker symbol of “RUHN” and issuing price of $12.5. The total financing is expected to reach $1,250 million.
Chinese markets are thriving and there is no denying in that! The communist-turned-capitalist country has been thriving by all leaps and bounds; it now houses some of the world’s most lucrative brands.