Powered by technology from Alibaba, Starbucks launched its first virtual store in China on Dec. 14, providing a unified, one-stop digital experience across the Starbucks app and mobile apps within the Alibaba ecosystem such as Taobao, Tmall, and Alipay.
The answer is NO. If you go to a Starbucks in the U.S., chances are you would bump into clusters of coffee consumers leisurely chatting to one another while waiting for their daily dose of caffeine. But if you are at a Luckin Coffee, you might only see the apparition of these faces in the […]
Almost overnight, a coffee brand called Luckin Coffee made waves across China’s first and second tier cities. Luckin Coffee entered the market vigorously and aggressively.