StarHeir Technology, a virtual fashion startup, has recently completed two rounds of financing totaling tens of millions of yuan, with investors including Cathay Capital, New World Development Company Limited, X Museum and its exisiting shareholder NetEase, according to a report by 36Kr on August 1. Proceeds from these rounds will be used to expand the team and develop more virtual fashion brands in metaverse.
The firm was established in March 2021. After more than one year of development, it has achieved good results in the virtual human field. Its metaverse-based trendy digital sports brand “Meta StreetMarket” has gained tens of millions of yuan in the Chinese market with its virtual sneakers series.
The firmhas launched and operated six super-realistic digital humans, and has reached in-depth cooperation with NetEase and music company 88rising. It has focused on the implementation of virtual humans and has launched metaverse fashion brands such as Otamakee, RaRavila, Von11 and MET@NEGA. It has continued to extend in the two major metaverse fields of digital humans and digital products.
In addition to digital fashion brands, the firm has also incorporated IPs of popular cartoon characters such as Lilipoki, Qawalli, GuGuMarx and The Universe Life of Talo, and it has launched the Web 3.0 AI algorithm generation program tool “Randomape.”
Todd Hessert Jiang, firm founder, said that digital art is a basic component of the Web3 era. How to create a better and more sustainable brand IP with related products is the focus of its roadmap.
In addition, StarHeir Technology is actively operating its own user community, promoting the establishment of virtual community culture and encouraging users to not focus only on price. The team will also organize offline events, pop-up shops and displays, so that users can further participate in the construction of Web3, instead of just becoming buyers of virtual goods.