Chinese smartphone maker OPPO announced on July 18 that it will partner with UEFA across several competitions including the Champions League, Super Cup, Futsal Champions League Finals and Youth League Finals, for the next two seasons.
OPPO will work with UEFA to showcase spectular plays and moments from the Champions League to football fans around the world.
As part of the partnership, OPPO will gain international visibility, appearing on broadcast backdrops and in stadia, including on the extensive perimeter advertising, websites and social medias of the UEFA Champions League. In addition, OPPO will offer football fans the unique opportunity to go pitch-side throughout the UEFA Champions League season and capture key moments with their OPPO smartphones. The Inspiration Moments captured during the matches will be shared in an OPPO Gallery on the UEFA Champions League website and the OPPO UEFA Champions League landing page.
Further, the partnership will see leading OPPO devices featured, such as its Find and Reno mobile series, with a cutting-edge imaging NPU, the MariSilicon X, along with new and upcoming OPPO IoT products such as headphones and a smartwatch.
This newest sponsorship expands upon OPPO’s existing sporting partnerships and ambitions to inspire and engage consumers through sports. The Chinese technology company is in its fourth year of partnering with Wimbledon and Roland-Garros and is a global partner of the International Cricket Council (ICC).