The National Basketball Retired Players Association (NBRPA) announced on June 22 a groundbreaking group licensing deal with ARIA Exchange.
The multi-year agreement will allow ARIA Exchange to create royalty generating products while utilizing its Aria 360 technology. ARIA Exchange will create and market virtual marketing ad-campaigns to brands featuring Legends and virtual images of Legends in the form of Non-Fungible Tokens (NFTs) – digital assets that are functional through blockchain technology.
The NBRPA is comprised of former professional basketball players from the NBA, ABA, WNBA and Harlem Globetrotters. This robust opportunity ushers the NBRPA into the new iteration of internet technology all the while leveraging the names and likenesses of former pro athletes to take advantage of emerging digital trends.
“As the demand for Legends and their one-of-a-kind collectibles skyrockets, this partnership with ARIA Exchange allows us to bring our Legends into a new and innovative marketplace, where they can serve as connoisseurs and creators of their narrative,” said Scott Rochelle, President and CEO of NBRPA.
The first release featuring NBRPA Legends will be available summer 2022 exclusively on the ARIA Exchange and will include such notable names as Bill Russell, Jerry West, Karl Malone, Isiah Thomas, Chris Mullin, John Stockton, Clyde Drexler, Dominique Wilkins, Grant Hill, Hakeem Olajuwon, Earl Monroe, Elgin Baylor and many more.