Recently, the “Sauce Fragrance Latte” launched by Luckin Coffee in collaboration with Kweichow Moutai has become extremely popular. On the afternoon of the 7th, Luckin Coffee issued a notice stating that the Sauce Fragrance Latte has exceeded expectations in terms of popularity. Currently, there is a shortage of ingredients and most stores have been selling out this week.
Notification states that Luckin Coffee has urgently purchased a new batch of 53-degree Feitian Moutai liquor from Kweichow Moutai, and has organized suppliers to produce it urgently. It is expected that some city stores will resume supply starting from the 10th, and nationwide stores will gradually resume supply starting from the 19th.
On September 4th, Luckin Coffee and Kweichow Moutai jointly announced the launch of the “Sauce Fragrance Latte” product. It is reported that this coffee uses thick milk with Baijiu flavor, containing 53 degrees of Kweichow Moutai liquor, with an alcohol content below 0.5 degrees.
One is the ceiling of a high-end liquor brand, priced at over a thousand yuan per bottle; the other is a representative of the coffee industry for the masses, the Sauce Fragrance Latte, which went viral on social media upon its release and ignited the consumer market. It is understood that this single product sold over 5.42 million cups on its first day, with sales exceeding 100 million yuan (＄13.6 million), setting a new record for single product sales.