Vivo’s official Weibo announced the company’s strategic cooperation with JD.com on Tuesday. According to the agreement signed by both parties, Vivo will target smartphone sales exceeding 12 million within three years on JD.com‘s platform, with sales exceeding 30 billion yuan (about $4.71 billion).
In the next three years, based on their respective resource advantages, both parties will carry out all-round and multi-level linkage cooperation around omni-channel retail, customized marketing and differentiated user operation, and jointly build a Vivo JD.com service system including pre-sale, in-sale and after-sale links.
Prior to this, Vivo has been involved in JD’s fast deliver platform, and both parties will continue to carry out cooperation in front warehouse performance in the future. According to the agreement’s aims, the two sides will formally cooperate in 3-5 regions in 2022, and achieve comprehensive coverage of first-and second-tier core cities in 2023.
According to the Weibo channel of iQOO, a sub-brand of Vivo, on Tuesday, JD.com also signed a three-year strategic cooperation agreement with iQOO. With the signing of the strategic cooperation agreement, JD.com will help iQOO further expand its smartphone market share and strengthen its current position using omni-channel coverage, hourly performance capability and high-quality service.
Previously, JD.com established a close cooperative relationship with iQOO. Driven by this relationship, iQOO has been able to achieve new growth. During the double-eleven period in JD.com this year, iQOO ranked among the top three double-eleven brand sales in the smartphone catagory. Further, the 4-hour sales volume of iQOO’s high-end flagship smartphone exceeded that of last year’s November 11 shopping festival by four times.
According to the latest report released by Counterpoint, a market research institution, in the past year, the market share of Vivo’s smartphones in the price range of US $500-599 has increased from 10% in September 2020 to 20% this year, which is due to the hot sales of X70 Pro series. In 2021, Vivo also launched a number of S-series smartphones, which are priced lower than the X-series, so that the latter can more clearly target the high-end market.