Google Releases Report On Chinese Gaming Industry

On August 1, Google shared data on the global gaming market and trends regarding Chinese gaming companies. Game developers from all around the world also discussed market opportunities and the development of the game industry.

App Annie and Google jointly released the China Mobile Games Report. According to the report, from 2017 to 2019, global game downloads were flat, but playing time and spending continued to grow. In the first half of 2017, China Mobile’s overseas user spending accounted for 10 percent of the overseas mobile gaming market, which reached 16 percent in the first half of 2019.

On the global arena, Chinese game developers have made substantial progress in the last few years. There were 18 Chinese game companies with overseas revenues exceeding 500 million yuan in 2018. In 2015 there were only three.

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Chinese companies’ overseas market sales of self-developed games reached 30.67 billion yuan in the first half of 2018, and further increased to 38.13 billion yuan in the first half of 2019. The growth rate of independent games internationally proves higher than the growth rate in the domestic market, and the numbers show the importance of overseas markets to the future of Chinese gaming firms.

The report also analyzed the opportunities for Chinese mobile games in major overseas markets. As far as the Japanese market is concerned, Chinese mobile game publishers need to continue to exert their strength in role-playing games, action-based games, and adventure games. In the Korean market,however, the revenue of role-playing games is mainly obtained by local Korean publishers, instead the most effective strategy for Chinese game developers to penetrate the Korean market would be to produce more strategy-type games.