At the 39th Thailand International Motor Expo, which lasted for 13 days, Chinese brand BYD unveiled seven models. On December 12, the closing day of the auto show, the BYD APP was officially launched in the country.
In BYD’s exhibition area, Yuan Plus (named ATTO 3 globally), the first model to enter the passenger car market in Thailand, was highlighted, and two flagship models – Tang EV and Han EV – and four hot-selling models -Qin Plus DM-i, Song Plus DM-i, Dolphin and Seal, were also unveiled.
BYD secured a total of 2,714 orders at the auto show, ranking third among the best sales brands at the show, and won the sales champion of a single model with ATTO 3. As of December 12, BYD has obtained 10,305 ATTO 3 orders in Thailand.
While BYD’s app was launched in Thailand, its partner Rêver Automotive announced the official release of the Rêver app. The positioning of the two applications is slightly different. BYD’s app focuses on realizing vehicle control, while Rêver app focuses on user life experience. After the two applications are launched, car owners can get the vehicle status in real time on BYD’s app, and remotely control their vehicle to remotely unlock and lock the vehicle doors. Consumers who are interested in BYD ATTO 3 can make an appointment for a test drive, buy a car, choose a financial service plan and search for store information through the Rêver app.
In the past few months, BYD has been making moves into the Thai market by announcing its entry into the country, signing a land purchase agreement with WHA, a leader in fully integrated logistics and industrial facilities, announcing the construction of its first overseas passenger car factory, and releasing the long-life and standard-life versions of Yuan Plus.
A total of 35 automobile brands from 10 countries and 17 motorcycle brands from 8 countries participated in the Thailand International Motor Expo. Great Wall Motor, another Chinese automobile brand, also participated in the show, and its medium and large commercial luxury SUV Tank 500 HEV and Ora Lightning Cat made their debut in Thailand. In 2023, the brand will launch four new energy vehicle models in Thailand.
In order to reduce environmental pollution, Thailand has been promoting the development of electric vehicle industry in recent years, and has set the goal that the output of electric vehicles must account for at least 30% of the national automobile output by 2030. China’s electric vehicle industry developed earlier and made rapid progress. The entry of Chinese automobile brands into Thailand is conducive to the popularization of electric vehicles in the country and will promote the improvement of related infrastructure facilities. According to the data of Thailand Automobile Association, Chinese brands accounted for about 90% of the pure electric vehicle market in Thailand in 2021.