Bilibili, a leading video platform for China’s younger generations, announced 21 new documentaries at its “DOCUMENTARY MADE BY BILIBILI 2021-2022,” which was held for the first time in Shanghai on November 13. The company also launched the “Darkroom Light Initiative” to support industry talent and the generation of high-quality content.
The lineup includes sequels to some highly popular documentaries on Bilibili in the past few years. Co-produced by Bilibili and Authrule Digital Media, The Story of Chuaner is a film that shines light on a Chinese street food called chuaner (串儿 – barbecued meat on skewers). It welcomed its third season on Bilibili on Wednesday.
Bilibili continues to strengthen its cooperation with world-leading production studios on high-quality documentaries. China on Stage, jointly produced by Bilibili, China Intercontinental Communication Center and LionTV, introduced traditional Chinese stage art such as vocal and instrumental music, dance and theater.
The conference also saw the release of Odyssey Into the Future, a pop-science documentary featuring the globally successful Chinese science fiction author Liu Cixin exploring the mysteries of space. The popular survival show, First Man Out With Ed Stafford Season 3, which Bilibili co-produced with Discovery, will also be released soon. The last season of the show was filmed entirely in China and is rated 9.4/10 on Bilibili.
The content ecosystem on Bilibili is advantageous for documentaries to develop. Among Bilibili‘s nearly 240 million monthly active users, 78% belong to Gen Z. They are typically well-educated and have a strong demand for high-quality, informative content. Their curiosity towards the world and open attitude drives them to learn through knowledge-rich videos.
As of June, views of this knowledge-heavy content accounted for 49% of total PUGV (Professional Users Generated Videos) content on Bilibili. Views related to science and popular science increased 1994% year-on-year. In the past year, 183 million users studied on Bilibili, nearly 4.5 times the number of current university students in China.
Documentary is the leading content category among knowledge-based content on the platform. In the past year, a total of 130 million viewers watched documentaries on Bilibili, with total viewing time surpassing 250 million hours. As of this September, Bilibili has launched over 3,000 documentaries and produced 106. By the end of 2021, Bilibili will release over 15 documentaries in overseas markets.